COBI Changes Cycling with the World’s First Smart Cycling System

COBI, a smart connectivity and navigation system for your bike, is launching globally into 34 countries. Firmly rooted at the intersection of cycling and technology, the Frankfurt-based brand brings a world of phone, music, and navigation right to your bicycle, all accessed without taking your hands off the handlebars.

COBI, short for “Connected Biking,” gives cyclists easy access to a wide range of features right from the saddle. Make and take phone calls, get turn-by-turn directions, access playlists, and monitor a range of fitness metrics all from a thumb operated keypad.

With a diverse background in digital applications, user experience, entrepreneurship, and software development, the founding team at COBI brings a wealth of digital knowhow and user-experience acumen to the new brand. While they do make a product specifically for cycling, the team at COBI prefers to think of themselves as a consumer technology company that operates in the cycling world. This distinction allows them to focus on the riding experience as opposed to the bike and bike accessories which traditionally receive the most attention.

COBI’s breakthrough moment came with the launch of a Kickstarter campaign in December, 2014 that was the second most successful bicycle product campaign of all time. And once you learn a little more about all that COBI offers, it’s easy to understand why.

Perfect for commuting, exploring new places, or simply running a few errands, COBI is an ideal cycling companion. If you want to be among the first to own COBI, they are now available for purchase through the COBI store.